Being a personal trainer is an exciting job, and you can make a good living doing it. You get the satisfaction of helping your clients, and there are always new things you can learn. If you have enough clients, you can make a ton of money, but when you are first starting out it can be a struggle trying to find customers. This is why it is so important to market yourself. Read on to learn some effective ways you can market personal training business online.
First of all, you want to make sure you are listed in all the local directories. This won’t cost you a thing, and it will help people who are looking for personal trainers to find you. You will also want to take the time to set up your social media pages. Make sure you open accounts with at least three social media outlets and make sure to make regular posts to them.
Starting a blog can also give your personal training business a boost. Start a health and fitness blog and tie it into your business. This is an excellent way to get new clients, but you have to remember to keep it populated with fresh content. It isn’t going to look good if potential customers visit your blog and see it hasn’t been updated for a year. This could end up losing you business. Only start a blog if you know you are going to keep it updated.
One very effective way to make a name for yourself and attract customers is to start a YouTube channel. You can create a series of workout videos that show off your skills, and this will attract potential customers. This type of video resume is one of the most efficient things you can do, and it is completely free. You just have to invest some time in your videos and come up with workouts that show you off to your full potential.
Studies show that video advertising is one of the most efficient forms of advertising. When people see you in action, it is going to make a big impression on them and make it easier for you to get work. Be sure to keep adding new videos and you can advertise your channel through your social networking pages.
You will also need a website that you can use to market your business and promote your YouTube channel. You might also want to consider hiring an SEO Firm to optimize your site, so it finds the right group of people. You want your site to be on the first few pages of the search engines so people can find it.
Another effective online marketing strategy is to become a member of fitness forums. You can add a link to your website in your signature, and make posts that are helpful and have nothing to do with promoting yourself. These strategies can bring in more clients, and they are free.